On 30 September, 2015, the company announced that it had crossed a significant milestone of 100,000 subscribers in the United Kingdom to its global accounting platform. The company has scaled quickly across the world because of the proven capabilities of its product and has become particularly popular with small businesses by replacing complex and tedious accounting tasks with an easy to use cloud-based system. CEO Rod Drury said that two years ago, the company reached 30,000 subscribers in the UK and now celebrates the milestone of 100,000. The global growth can be attributed to constant innovation and the delivery of the best in class tools to partners and small businesses. The global cloud accounting platform is now used by more than half million subscribers in more than 180 countries with staff in the UK, USA, Australia and New Zealand. It is seamlessly integrated with more than 400 third-party tools and the company was ranked number one by Forbes as the World’s Most Innovative Growth Company in 2014 and 2015.